Who We Are

Omnie is the driving force behind exceptional ecommerce customer experiences. We blend cutting-edge technology and expert agents to redefine customer service. Based in North America, we’re your go-to partner for ecommerce support excellence.

What Sets Us Apart?

✔️ Tech-Forward: We’re powered by ChatGPT AI and automation to supercharge your support.

✔️ Expert Agents: Our dedicated team delivers service that wows your customers.

✔️ Innovation is Our DNA: We’re always a step ahead with all support technology.

Award-winning Service

We take pride in our commitment to delivering exceptional customer service, and we’re thrilled to be recognized for our efforts. Our dedication to excellence has been acknowledged through various awards in the customer service industry. These accolades serve as a testament to the hard work and dedication of our team, who consistently go above and beyond to exceed our clients’ expectations. We are honored to have been recognized for our innovation, efficiency, and the positive impact we make on our clients’ businesses. These awards motivate us to continually strive for excellence and set new standards in the customer service industry.

Our Values

We know that trusting another company to manage your customer service is a big decision. At Omnie, we recruit team members with the same customer-centric values that we hold as a business. 


We take pride in the ability of our team members and organization as a whole to honour our commitments, both to clients and to each other. We will always take ownership of our decisions and actions.

Customer Convenience

Customer happiness and loyalty is driven by receiving fast, resolution-focused service. Our team receives ongoing training, so that we’re always improving our levels of quality, service, and satisfaction.


To reinvent managed customer service, we have to be agile – as individuals and as a company. Our team members are creative problem solvers who are flexible, open to new ideas, and always improving.

Brand Alignment

We’re committed to helping our clients strengthen and align their brands, so that their guests’ experiences match their expectations. We do that through meticulous onboarding that includes brand education.

Board of Directors

Yuri Fulmer, OBC


Yuri Fulmer has been building businesses since his early twenties. Having arrived from Australia a few years earlier, it all began when he was faced with the unexpected opportunity to buy a local franchise while working for A&W. Since then, Yuri has grown that single A&W franchise into dozens, doggedly building a $60 million business portfolio by the time he was 30.

In 2010, Yuri founded Fulmer Capital Partners (now Fulmer & Company) to continue doing what he does best — helping businesses grow. Currently, Fulmer & Company owns and invests in a collection of companies in the hospitality, business-to-business, manufacturing, construction, digital technology and consumer service industries.

Right from the start, serving the local community has also been an important part of Yuri’s work. Over the years, he’s been actively involved in local non-profit, educational and as organizations, and serves as an accredited Director a number corporate and civic boards.

In 2019, Yuri established The Fulmer Foundation to take Fulmer & Company’s community investment to the next level. One of the foundation’s biggest undertakings is the management and support of Goodly Foods Society — a social enterprise working to repurpose surplus produce from local suppliers, while creating employment opportunities for people in need.

Yuri feels truly honoured to have been acknowledged for his contributions to others, including recognition by: Canada’s Top Foy Under 40 (2008), The BC Community Achievement Award (2010), The Spirit of Vancouver Award (2011), The Queen’s Diamond Jubilee Medal (2012) and The Order of British Columbia (2010), our Province’s highest honour, for Yuri’s “dynamic entrepreneurship and committed volunteerism”.

Away from the office, you can often find Yuri enjoying the great outdoors near and far, fishing, diving, canoeing, kayaking, climbing and exploring. Or, you know, not find him.

Mike Burtch, CFA


Mike has close to two decades of experience in progressively senior roles in large cap investment banking in Vancouver and New York. His expertise includes advising companies, boards, entrepreneurs, families, private equity investors and government bodies on merger and acquisition transactions and capital raising across a broad range of industries.

Mike is a Chartered Financial Analyst (CFA) and holds a Bachelor of Commerce Degree from The University of British Columbia.

Matias Marquez


Matias Marquez is an active advisor to early-stage technology companies and a PowerPlay Young Entrepreneurs Ambassador.

Matias founded Buyatab in 2009 and lead Buyatab, as President and CEO, through the company’s sale to SVS, the acquisition was announced on February 2019. SVS is headquartered in Louisville, Kentucky, USA, and owned by Atlanta-based FLEETCOR Technologies, Inc. (NYSE: FLT).

Matias has received many awards for his entrepreneurial success, including being named a BC Business Top 30 Under 30 recipient in 2016; winner of the 2016 EY Entrepreneur of The Year award; being named to Canada’s Top 40 Under 40 for 2017; and being named a Forty under 40 recipient in 2018.

Matias holds a Bachelor of Business Administration degree from Simon Fraser University and the Chartered Financial Analyst designation.

The Team

Jordan Brown, P.CRM


Jordan is known as an innovative leader in the field of customer service, dedicating his career to delivering world-class experiences. With a solid foundation established at Club Med Resorts and Carnival Cruise Lines, Jordan honed his skills while managing expansive service teams across five continents. His six-year tenure abroad not only fostered unmatched expertise in the hospitality industry but also solidified his reputation as a respected service leader.

Recognizing the pivotal role of technology in shaping the future of customer service, Jordan channeled his knowledge and forward-thinking mindset into Buyatab Online Inc. Over the course of seven transformative years, he spearheaded a dedicated team, revolutionizing customer service at Buyatab and helped propel the company to become the fastest-growing technology company in Canada.

With an unwavering dedication to providing premier customer service for all businesses, Jordan is renowned for his expertise in customer service, management, and leadership. Drawing upon his global experiences, he brings a wealth of diverse perspectives and insights to every endeavor.

While Jordan’s work has taken him to various corners of the globe, he proudly calls Vancouver home. Outside the office, you’ll find Jordan skiing, golfing, and spending time with his dog, Biggie.

Trish Loreth

Client Success Director & Operations Lead

Trish is the Client Success Director & Operations Lead at Omnie. While Trish’s career has varied in industries, it has always been client focused. With roles in customer service, marketing, brand loyalty, training and sales, she firmly believes that a great customer experience is crucial in building a successful company.

At Omnie, Trish is responsible for client success, onboarding of new clients and general operations. Her main objective is to make sure you – the client – are happy and so are your customers! Her main passion is people, which is why her kind, thoughtful and timely approach works well in this role.

When Trish isn’t engaged with her team members and partners at Omnie, you can find her spending time with friends, discovering new music, cooking up exciting recipes or walking through our gorgeous city of Vancouver, BC.

Elizabeth Cuffe

Implementation Lead

Elizabeth, Omnie’s Implementation Lead, brings over two decades of diverse industry experience, consistently prioritizing optimal client solutions at every level of customer support. Leading our Implementation team, she guides clients through seamless technical onboarding processes, leveraging cutting-edge technologies and web-based software to stay ahead of industry trends.

Passionate about discovering and implementing ideal client support solutions, Elizabeth’s enthusiasm for collaboration and teamwork shines through. Her warm and outgoing personality fosters positive relationships, creating a collaborative atmosphere that defines her success. As Omnie’s implementation lead, she embodies our commitment to excellence, ensuring clients receive the best solutions and enjoy a streamlined onboarding experience.

Based in Toronto with her husband and two cats, Elizabeth is not only a dedicated professional but also a triathlon enthusiast, crocheter, and avid traveler. She and her husband explore the “Geek side of Life,” often attending comic book conventions worldwide, adding a unique and cool dimension to her persona.

Bunmi Afolabi

Senior Customer Service Manager

As the Senior Customer Service Manager at Omnie, Bunmi brings two decades of experience in transforming customer interactions across various sectors. Her deep-seated passion for customer satisfaction motivates her to surpass expectations and make every interaction memorable. Bunmi excels in harnessing data-driven insights and innovative strategies to enhance operational efficiency and boost customer engagement.

In her pivotal role at Omnie, Bunmi is at the forefront of enriching the customer experience. She is committed to addressing the needs of every client with meticulous attention and care, ensuring that Omnie’s service quality remains unparalleled.

Beyond her professional achievements, Bunmi values the cultivation of personal relationships. She cherishes moments spent with her husband and two sons, who are the foundation of her life. They constantly inspire her to practice empathy, patience, and to appreciate the simple joys in life. Bunmi’s blend of professional dedication and personal warmth makes her an invaluable asset to our team and to the clients we serve.

Brad Gutheridge

Workforce Manager

Brad is the Workforce Manager at Omnie. Responsible for onboarding and continuously coaching our customer service agents. With years of customer experience in his pocket from multiple sources of customer success, Brad brings a professional friendliness in his approach that will leave lasting effects on your customers to build a strong relationship with you and your brand.

When Brad isn’t working you can find him exploring the beautiful city of Vancouver, walking the seawall, trying new spots to eat, or just kicking back at a park. And if the weather says otherwise, he’s most likely catching up on the latest true crime docs.

Chris MacKinnon

Business Development Lead

Chris is the Business Development Lead at Omnie. With a career spanning the insurance, auto, and customer service industries, Chris has honed his skills in building relationships, understanding client needs, and delivering exceptional service.

At Omnie, Chris plays a pivotal role in introducing new clients to our comprehensive suite of services. Leveraging his diverse background, he understands the unique needs of businesses across various industries and crafts personalized strategies to help them achieve their goals. Chris is dedicated to driving success for our clients every step of the way.

Outside of work, Chris finds joy in staying active through running and cherishes spending quality time with his wife and two sons on the beautiful Canadian east coast.

Maria Rosales

Customer Service Manager

Maria is a Customer Service Manager at Omnie where she is responsible for providing quality and efficient customer service through the daily management of our talented team. She has always enjoyed being in the customer service space, with retail being her first experience.

She believes that transparency, honesty and having a positive attitude is the key to creating amazing relationships for brands and their customers.

A fun fact about Maria: she has a pet turtle back in her home country Venezuela, that she named Snow White. Yes, she named her turtle snow white and no, we don’t know why. Besides her questionable turtle naming skills, she works hard to create an enjoyable experience for customers while motivating others in her workplace to do the same. You can also find Maria taking her dog Mocha for a walk and re-watching Harry Potter.

Trust us you’re in good hands but know that your turtles aren’t safe…

Jashanpreet (Jazz) Kaur

Customer Service Manager

Jazz is a Customer Service Team Lead at Omnie with six years of experience working in the industry as a Team Lead, Supervisor and Shift Manager. She specializes in customer service and is responsible for educating other employees on using progressive systems and support process improvement. This includes communication procedures on responding promptly to customer inquiries and provide professional customer support.

Jazz is powerful force in the workplace and uses her positive attitude and tireless energy to encourage others to work hard and succeed. She has always been motivated by the desire to meet deadlines and achieving milestones. In her free time Jazz likes to workout, hike, watch Netflix and painting is her most favourite thing to do.


Chief Barking Officer

Biggie joined the Omnie team as the Napping Coordinator but was quickly promoted to Chief Barking Officer as his skills proved to be invaluable to the organization. He was initially hesitant to accept the promotion, but after numerous belly rubs he reluctantly accepted.

As one of North America’s Top 10 Under 10, Biggie has excellent fetch skills that have been honed over years of practice, but his true passion is helping his team around the world provide leading customer experiences.

During his off time you’ll find him chasing squirrels, but never catching them.