Most brands still treat customer support like a cost center.
That’s a mistake.
Our Founder & President recently sat down with Brien Gearin on the Millionaire University podcast to talk about something we’re seeing more and more at omnie: support teams quietly driving serious revenue.
One example we broke down:
→ $141K in influenced sales
→ $177K in human-assisted revenue
→ All during a single holiday season
→ All from support conversations
No ads. No funnels. Just better conversations at the right moment.
We also got into:
• Why response speed is the biggest conversion lever most brands ignore
• How AI handles the heavy lifting without trapping customers in chatbot loops
• Where human agents still outperform AI (and why that won’t change anytime soon)
• What voice AI actually looks like in practice
• How to turn your support team into a 24/7 revenue engine
If you’re still thinking about customer service as “just support,” this episode will challenge that.
Worth a listen if you run or scale an ecommerce brand.